Digital marketing is a variety of services clubbed together in one, so if you are confused about what exact services you will get let’s jump into the page below.
All About Digital Marketing
With all the hype and noise going on about digital marketing in the business environment today, let me tell you one thing. Digital marketing is nothing but the same old traditional way of marketing but just in a way that uses digital facilities such as the internet and the tools available on it.
Did you know? According to a survey, the average person spends about 6hrs and 42min daily on the internet. So being human species, we adapt according to our changing conditions and therefore comes the modern way for marketing, which is well known as Digital Marketing.
Now digital marketing can be divided into many sub-categories, but these are a few of the most important categories:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing(SMM)
- Content Marketing
- Email Marketing
The List can go endless and you can check it out under the services option in the menu.
Search Engine Optimization (SEO)
It is the most popular way, or I would say the most in-demand subject in digital marketing on the internet. SEO, as the name says, it is search engine optimization. You can optimize your website for search engines like google, bing, yahoo, and many others to get the #1 rank on the search page. With increasing technology, nowadays, SEO is not limited simply for websites; you can optimize any of your content, namely audio, video, or images for search engines.
Search Engine Marketing (SEM)
SEM or Search Engine Marketing is a way to buy traffic online. If you don’t have enough patience for the SEO results to show its magic and get traffic organically, this is the faster way to show up on the first page of google search. SEM uses specific keywords and phrases to display ads for the customer. Search engines like google and bing have many different varieties of ads from which you can buy the most suitable ads for your needs. A straightforward example of it would be PPC(Pay Per Click). PPC is a type of ad campaign where you pay when anyone clicks on your ad.
Content marketing, as the name suggests, is a way of generating leads or quality traffic through highly valuable content. It can be in any form, such as written, audio, video, and images. With the increasing use of digital platforms and tools, the quality of content matters a lot. You can either make it or break it in this aspect of digital marketing. Creating content can be difficult sometimes when you have to think, let your content come naturally, that would be high quality and even more helpful for your customers.
Social Media Marketing
Probably most of us now spend more time on social media then even paying attention to our health. Social media has become a significant part of digital marketing. With platforms like Facebook, Instagram, and LinkedIn promoting ads, marketers are having a wide range of variety for advertisement in different forms. This form of marketing is picking up its pace as there are more and much effective ways to target your audience.
As I said, there are few other forms of digital marketing, such as affiliate marketing, influencer marketing, viral marketing, and may more. Which option you choose entirely depends upon your needs and requirements. If you want to get more information about any of this topic or want to have a conversation regarding how anyone of this service can benefit you, I am here to help you.