The post Elevate Your YouTube Channel: Top 4 Video Editing Tools appeared first on DigitalMarketer.
]]>Launched in 2005, YouTube now stands as the second largest search engine after Google.
Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones.
Owing to the large number of video content available on the platform, you want to ensure that yours stands out.
To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.
There are tons of editing tools on the market that promise amazing results.
To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.
Whether you’re a beginner or a pro, there’s something for you. Keep reading.
Top on the list is the Movavi Video Editor, one of the best YouTube video editing software for beginners.
It enables you to create compelling videos using advanced tools like audio correction, motion tracking, and chroma key without requiring any technical knowledge.
Additionally, you’ll find several ready-made YouTube intro videos and a large library of background music and audio clips.
Although the user interface is easy to navigate, Movavi still provides video tutorials to make you feel confident while editing.
Movavi runs on Windows (versions 7 to 11) and Mac OS X (10.15 or higher).
Movavi offers a generous free plan and three paid plans with different sets of features. Here are the prices for various plans it offers:
Easy to use
Beginner/Intermediate
If you’re looking for the best YouTube video editing software that can transform a basic clip into a ready-to-upload video, Adobe Premiere Pro is your best bet.
It integrates with all the apps in Adobe Creative Cloud to help you streamline your workflow.
Adobe Premiere Pro boasts an extensive range of features, from color correction tools and visual effects to collaboration tools for teams.
Also, you can optimize the export settings to preserve the quality of your YouTube videos when you share them online.
Although Premiere Pro is popular among professional video editors, follow the video steps for beginners provided on the platform to learn how to use it. All you need is a powerful computer and willingness to study the available tutorials.
The app is compatible with Windows (10 or later) and macOS Monterey (version 12 or later).
Adobe Premier Pro offers two paid plans. Here are the details:
Has a steep learning curve
Intermediate/Advanced
Available on Linux, Windows, and macOS, Shotcut is a comprehensive YouTube video editing software solution.
It supports various video and audio files, including AVI, WAV, and MP4.
The video editing software is great for complex projects as it allows you to combine several audio, image, and video files into one video.
Also, editing on the platform doesn’t follow a chronological order; you can make changes at any point.
Shotcut may not be the best editing tool for new content creators because of the learning curve.
However, the platform has a video editing guide, including a community of Shotcut users who are willing to assist you.
Shotcut is completely free to use as it’s an open-source software solution
It has a steep learning curve
Intermediate
If you’re looking to create the best videos in a short time, Lightworks is the way to go.
It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels.
Similar to Shotcut, the platform is loaded with all the tools you need to go from a beginner to a pro.
You can edit, color correct, add titles, and more using the drag-and-drop interface.
Also, it’s compatible with YouTube video format and resolution for ease of uploading content.
All versions of Lightworks can work on Windows (8 and later), macOS (10.14 and later), and Linux.
Here are the pricing plans offered by Lightworks.
Easy to use
Beginners/Intermediate/Advanced
Pro Tip: According to Attrock guide, the best video maker can offer training resources for non-technical users. This is particularly designed for video marketers who have no high skills in video creation and editing.
Getting the best YouTube video editing software shouldn’t cost a fortune.
Platforms like Shotcut and Lightworks offer free tools for both beginners and expert editors.
However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal.
Lastly, if you’re ready to level up your video editing game, try Movavi today. You’ll save money while accessing advanced editing features.
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]]>The post Rank Higher and Capture Leads with Video SEO appeared first on DigitalMarketer.
]]>Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error.
Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane.
So where is the opportunity here?
It’s in combining these two marketing channels.
Let me explain:
Video opportunities we are targeting here
Videos are very search-friendly if you optimize them the right way. In this post, we’re going to look at the ways you can optimize your videos on the top networks, YouTube and Vimeo, for increased search rankings and views.
When it comes to organic search, there are two distinct opportunities we are targeting here:
Here is how to best optimize your videos on YouTube and Vimeo for better search rankings and increased views.
The title is one of the primary elements of optimizing your video for search as it is equivalent to the SEO title for the video page on YouTube and Vimeo. Therefore, the standard rules apply.
Keep it under 65 – 70 characters, including the main keywords you want it to rank for, and make it appealing for visitors to encourage more views. Think of your video title just like the headline for your blog posts – eye-catching and SEO-friendly! Keyword stuffing is not advised. Using ChatGPT to brainstorm better video titles is a great idea.
If you are using videos as a way to boost your personal reputation or the reputation of your business, be sure to include your brand name.
The description of your video is important for a couple of reasons. For starters, the first 160 characters count as the meta description for your video page on YouTube and Vimeo. While meta descriptions don’t necessarily help with rankings, they do come up in search results in both the major search engines and the networks’ own search results.
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The descriptions also come up as a snippet when you share the video on Facebook and other social networks. This makes the description highly valuable for encouraging views.
As an added bonus, you can include links to your website in the video description. You just need to try to include your links earlier on in your description as most of the description gets cut off at a certain length on both YouTube and Vimeo, and visitors will need to click on the See More / Read More to see them if they are past that point.
Is it important to say your primary keywords, name, and business name in a video? It just might be. YouTube automatically transcribes your videos. This means they can make search results for videos more accurate by indexing the video content itself.
On a side note, if you’re curious about any verbal ticks you might have while speaking during a video (like using a lot of um’s), they will be more noticeable in the interactive transcript.
Take advantage of the ability to choose a thumbnail for both YouTube and Vimeo videos. A good thumbnail could encourage a view the same way a bad one could discourage a view, especially when your video is jumbled in with others in search results.
If you want to increase your video views, allow your videos to be embedded. Better yet, add a Creative Commons license to them in the Advanced Settings on both YouTube and Vimeo. This will encourage more people to share them, and potentially increase the links to them as well. It is a good idea to use Youtube gallery plugins on your site to showcase your video content on your site.
Many people will click on your channel to check out who is the video is coming from. So make sure it is optimized for those user journeys:
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Take advantage of Pinterest for more than just image sharing. Pin your videos in order to increase traffic and views from Pinterest to your video content. As an added bonus, Pinterest will give you a link back to both the video and your YouTube / Vimeo channel.
Videos pinned from YouTube will automatically start playing when someone clicks on your pin. Videos from Vimeo will be pinned as the thumbnail image with the ability to click through to the video.
Want to know what is working (or not) with your YouTube and Vimeo videos? Be sure to use the video insights to find out where your video has been linked or embedded, the keywords that drove traffic to your video, and much more.
Once your video starts generating views and interactions, you want those viewers to go to your site and engage with your sales funnel. So keep that in mind when creating and uploading your videos to Youtube or Vimeo:
Make sure to use URL parameters to segment traffic from Youtube and Vimeo. This way you can clearly see the source of each lead and personalize your follow-ups. Using CRM solutions will make segmenting your traffic easier.
Using the strategy above, we were able to create a powerful traffic generation strategy in which video was the second most effective channel for us!
Videos with a lot of views tend to rank higher than others. Therefore, part of your optimization strategy should be focused on getting more views of your videos. Promote your videos just like you would your blog content. Share them on social networks, include a link to them in your email newsletter, create a blog post around them, or even create a page on your website devoted to all of your videos.
The more views you receive, the better your video will rank in search results within the video networks. As you receive more views, you will receive more shares, embeds, and links back to your video from other websites. Thus, the video’s ranking in main search engines will increase as well.
So as soon as your videos start generating clicks from Google, they will start ranking better on Youtube as well, so you will have more and more visibility for your video content.
This strategy will work even better if you collaborate with Youtube influencers to publish your videos to their channels in the form of interviews or podcasts. This way Youtube will learn to associate your name and content with popular Youtube creators, so your videos will show up in more recommended videos. Hari Ravi is a great example of implementing this strategy well.
Excited about the possibilities of creating videos, but not sure how to get started? Here are some quick ideas of ways to create a video without having to spend a lot on professional recording hardware or software.
Ready to take your content marketing to the next level? Then video marketing combined with organic search optimization is the answer.
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]]>The post YouTube Marketing Made Easy: Simple Step-by-Step Guide for Small Businesses appeared first on DigitalMarketer.
]]>YouTube is a treasure trove for small businesses, filled with all kinds of would-be customers. In 2022, 27% of video marketers invested more in YouTube than any other platform.
This post explores the rudiments of creating great YouTube videos for small businesses.
To make a high-performing YouTube video, know your target audience and what they care about.
The more you know about your audience, the better you can create videos they will love.
Creating a YouTube channel for your small business is straightforward. Start by going to www.YouTube.com.
Tap on your profile picture. A drop-down menu appears.
On that menu, a button says, “Create a channel”. Click on it.
Now enter your channel’s name, profile picture, and unique handle.
YouTube users like to engage with real people. Use your name and picture or your business name and logo if you’re not the face of the brand.New business on a budget? Use a free logo maker for a professional-looking logo.
Next, add a channel description to let people know about your channel. Click “Customize channel” to do this.
On the YouTube Studio homepage, click “Basic info” and write a clear, concise channel description that includes keywords.
Further, customize your channel’s layout and design to match your brand. According to Attrock, you can create yourself by using simple graphic creation software like Canva, Adobe Express, or PicMonkey.
Need to be more crafty? Hire a skilled graphic designer.
A simple YouTube strategy saves time and increases success.
Here are some things to consider when planning your YouTube video strategy:
Note: You need 1000 subscribers and 4,000 hours of watch time to earn from YouTube ads. This usually takes a few months. Be patient and explore other YouTube monetization alternatives in the meantime.
Now comes the fun part: creating engaging videos that captivate your audience. Here are 7 tips for creating compelling video content with real business value:
Choose the right video format. Choose the suitable video format (tutorial, testimonial, vlog, demo) for your target audience and business objectives. For example, product demos for products and tutorial videos for services. Craft attention-grabbing titles and thumbnails. Your title and thumbnail are the first things potential viewers will see, so make sure they’re eye-catching and relevant to your video content.
Write a well-structured script. Your video script should be clear, concise, and informative and include a CTA to your products or services. Make it engaging to keep viewers interested throughout the video.
Use high-quality video and audio. Your video should be well-lit and shot with a high-quality camera. Natural light is often best, but you can also use artificial light to create a more professional look. The audio should also be clear and free of background noise.
Be yourself and let your personality shine through in your videos. Tell stories that your audience can relate to and offer valuable information and insights that your audience can
Plan your shots. Before you start filming, take some time to plan out your shots. This will help you capture the needed footage and avoid wasting time and energy on unnecessary shots.
Shoot in multiple takes. Don’t be afraid to shoot multiple takes of the same scene. This will give you more editing options and help you capture the perfect shot.
Your choice of filming equipment makes a big difference in the quality of your YouTube videos. According to successful YouTubers, here are the best equipment for filming YouTube videos:
It is important to note that the best equipment for you will depend on your specific needs and budget. Do some research and read reviews to find the best equipment for you.
YouTube is a social media and search engine with over 2B monthly users. Optimize your videos for search with keyword research on Google Trends, Semrush, and YouTube Autocomplete.
Incorporate these keywords naturally in your video titles, descriptions, and tags.
To further optimize your videos and overall YouTube channel:
As you continue to publish YouTube videos, you’ll have more analytical data to work it. Monitor your YouTube analytics regularly to track views, watch time, likes, comments, and shares. You get insights on what works and what doesn’t from numbers and trends.
Make sure to:
It’s only up from here.
Remember to have fun, be creative, and stay true to your brand’s unique voice. Best of luck on your YouTube journey!
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]]>The post Three Ways to Turn Prospects into Instant Clients or Leads appeared first on DigitalMarketer.
]]>We’ve said it before and we’ll say it again: Conversions are your bottom line. You can have the best SEO, the best relationships, and more social shares than you’d ever thought possible, but it all won’t mean much if no one is converting.
For many companies, conversions mean making a purchase, but the term can go far beyond just monetary value. The term “converting” to you may mean completing a form, becoming a lead, calling your team, and more.
Whatever your end conversion goal may be, it’s crucial you get there if you want to continue to grow and evolve.
A call-to-action is what drives people down your sales funnel. Make sure you take them seriously.
There are hundreds of different ways that a company can create a call to action. Consider some of these tips as you create your own call to action on your website:
You can also use AI-powered tools to come up with some ideas for creative CTAs if you feel stuck:
Do you know why you lose most of your site visitors or prospects?
Your conversion funnel is too long.
Email back-and-forth, waiting time spent waiting for a reply, manual invoicing, conflicting schedules – all of that can get lots of people to give up on your brand.
The solution: Shorten your sales funnel.
Automate what you can automate and let your site visitors convert instantly.
Here are a few ways to do that:
Something that can be considered an umbrella for many of the things we have already discussed is that your checkout process should be optimized. This extends beyond length and speed – it should appear secure, be intuitive, easy to use, and require as little information on their end as possible while also giving you the data you need for future marketing.
Optimize checkout in every way possible! Make it easy for people to make a purchase with you.
While there are several powerful remarketing channels available to businesses these days, Youtube is often overlooked. And that is unfortunate. YouTube is the world’s second-largest search engine with billions of active users each month. Perfecting your marketing strategy for such a large platform can have enormous benefits for companies, and what many are realizing is that the remarketing aspect of YouTube has huge potential.
Youtube presence is a great way to generate more quality leads to help you drive your business growth forward.
The reason YouTube is so great for remarketing is not only the fact that they have a large audience, but the platform (or search engine) itself allows you to create remarketing lists of target audiences based on the type of content a viewer generally watches – even if that content isn’t yours. This offers you several different benefits, many of which are either weaker or simply don’t exist when thinking about remarketing on Google:
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So what does this have to do with leads? For starters, all of the points mentioned above will help bring people back to your page and hopefully help people engage with your page. Because of the nature of YouTube and the enhanced features of AdWords remarketing, you can remarket to anyone who shares your video.
Obtaining new customers tends to remain a top priority for many e-commerce companies. While this is important, it is really critical that you don’t forget about your current and returning customers. These consumers are much more likely to make another purchase from your site than a new consumer is likely to make a first transaction.
Offer incentives to returning customers at the time of check-out or send emails with rewards after purchase. Always remember the importance of returning customers.
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]]>The post How to Write YouTube Titles for SEO appeared first on DigitalMarketer.
]]>Creating a video is a creative process which involves a lot of brainstorming, editing and producing. But the success of your video does not 100% rely on the quality or originality of that video.
Whether your video is going to be a success is determined by how many people will be able to find it and watch it.
Don’t underestimate the discoverability of your video. It may make or break your whole video marketing strategy performance.
One of the biggest channels that can drive findability of your video is search engine optimization, i.e. optimizing your video page for it to rank in search engines (mainly Google and Youtube search) for relevant keywords.
And one of the most important SEO elements of any page is its title.
“Title” is what you see on the browser tab when you open any Youtube page:
It is controlled by the “Title” field which is required when you upload your video to Youtube:
In the code of the page the title can be found within <title></title> tags.
On a Youtube video page, the title is also repeated underneath the video as the main heading making it also an on-page SEO element.
Youtube allows you to enter up to 100 characters to the title field and I recommend making the most of those 100 characters.
Page titles are key on-page SEO elements because they do both:
In that respect, Youtube SEO is not much different from any other types of SEO. The only slight difference is Youtube videos also get an additional section in organic results which you can target: Page titles are also included next to video thumbnails in video carousels:
Since titles are so important for your video findability and clickability, spend some extra time brainstorming effective video titles. Here are a few ideas:
This is important in the context of this article. Keywords are still very important for SEO because they still help search engines understand the main topic of your page.
Keyword research is also a great way to estimate a demand for any topic (by looking at the search volume).
Identifying your main keyword and including it into the page title will help that video page rank for that keyword driving views for your video and generating additional brand visibility to your business. There are lots of tools and plugins allowing you to identify your target keywords.
It is a good idea to grab URLs of your competing videos and run them through this SEO Content Checker to identify their keyword usage and learn from that:
I know it sounds obvious but there are too many boring video titles for me not to mention it.
Your video title needs to invite a click, so make sure it is interesting enough to invite one.
I realize it sounds easier than it really is and in many cases it is also highly subjective. But there’s a tool to help.
Using ChatGPT will help you find some ideas, in case you are stuck. Here’s what the tool was able to generate when I requested the following “Generate video title ideas that will include “Youtube marketing” keyword. Make those titles sound intriguing:”
There are quite a few pretty nice ones. If you don’t like what the tool suggested, keep asking it for more, changing your request just a bit to make it think harder.
This tool is great but make sure to pick a title that won’t over-promise. There’s a fine line between “intriguing” and “click-baiting.” Try and avoid the latter as it may reflect badly on your branding strategies.
Including a number in your page title has proven to be an effective way to get more people to click it. Click-through is likely to be an (indirect) ranking factor, so if more people click your title, there’s a good chance it will rank higher.
You cannot make each of your videos a listicle though, so you won’t be able to use this trick in each of your Youtube titles. But it is a good format to keep in mind and use from time to time.
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Finally, if your video is about a well-known brand (for example, if that video is of you speaking at an event) or, more importantly, if you create it in collaboration with a well-known expert and/or influencer, include that name in your title.
Not only will it help your video rank for that searchable name, it will also increase its click-though thanks to people recognizing that name.
Youtube also allows you to tag that name in the title (much like tagging works on Twitter or Facebook). If you add @ and then start typing that name, Youtube will allow you to select that name from the drop-down (if that brand or person has a Youtube channel). This will notify them on the mention and urge them to engage with the video helping its visibility:
No need to include your brand name though (unless that video is all about you or your company). If you pick your Youtube name well, it will help you build your brand’s recognizability with every high-ranking video because the channel name is always included in search snippets.
Finally, creating an effective title is something that you can never do perfectly. There’s always room for improvement and experimentation. Learn from other well-performing videos in your or outside your niche and never stop experimenting.
Monitor video carousels for your important keywords to get notified when a new video succeeds in getting there and not what may have brought them that success. There are SEO monitoring tools that can help you with that task:
Additionally, keep a close eye on your Youtube analytics to monitor keywords that generate views from Youtube search and learn from those results:
You spend hours creating your video. It deserves a good title which will help your video get found. Spend some time brainstorming an effective title, experiment with different formats and measure your success. Good luck!
The post How to Write YouTube Titles for SEO appeared first on DigitalMarketer.
]]>Rico Glover, Chief Digital Officer of Ben Mynatt Family of Dealerships, gives you an inside scoop into this booming niche.
The post How is automotive digital retailing performing? – Rico Glover [VIDEO] appeared first on DigitalMarketer.
]]>How is automotive digital retailing performing?
Rico Glover, Chief Digital Officer of Ben Mynatt Family of Dealerships, gives you an inside scoop into this booming niche.
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