Finding a good writer for your content is so important, not everyone’s styles will match your brand voice, not everyone has the same skill set, not everyone is what you’re looking for!
1. Make sure you’re searching on platforms with a wide reach.
2. Ditch interviews! Give them a project from your editorial calendar, and see what they do with it!
3. Make sure your guidelines are crystal clear! Give them some direction on the content you’re having them write.
Julia McCoy is the creator of The Content Transformation System and The Content Hacker. Starting at 19 years old, she built a brand from $75 to over $5 million in gross revenue. She’s also a six-time bestselling author and host of The Content Transformation podcast.
